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What is a Blogging Niche and Why you Need One!
So you’ve decided you want to start a blog? That’s great! Blogging is a really fun way to spend your time, and it can become a very profitable business!
But how do you choose a blog topic? Why do you need a niche? What’s the best blogging niche? And how do you know you’ve picked a profitable niche?
Today, we’ll be going over all that and more!
WHAT IS A BLOG?
Before we even get into what the holy heck a niche is, let start with the basics. What is a blog?
Even if you’ve never heard of blogging before this, you’ve probably read a lot of them in your life.
That new recipe you just tried out online likely came from a blog, the question on your homework assignment that you just looked up likely came from a blog. This, right here, is a blog.
According to Google, a blog is “A regularly updated website, typically run by an individual or small group, that is written in an informal or conversational style.”
Basically, that’s a whole lot of mumbo jumbo that means a blog is like a diary or a journal that you post on the internet.
Some people may use that journal as a hobby blog, and just write whatever they feel like, and some (like me and you!) want to use that journal to spread our expertise and knowledge into a blogging business!
Turning your blog into a money-making business will take some work
Now that we have that out of the way, let’s get on to the good stuff!
WHAT IS A BLOGGING NICHE?
A niche is a general topic that you choose to write about. It’s the basic theme for your blog, the one topic you are an expert in. So, for example, the business of blogging is my niche. That’s the topic- or “niche” – I have decided to write about.
WHAT TYPES OF NICHES ARE THERE?
Any topic that you blog about can become a niche. For example, starting a vegetable garden or cooking. You could become a travel blogger or a photography blog.
The problem, however, isn’t exactly what can you write about, its what’s profitable to write about. If you really want to turn your blog into a business, you have to blog where the money is.
WHY DO YOU NEED A BLOGGING NICHE?
A niche is important for a few different reasons, for you and your readers.
While it is highly possible to run a multi-faceted lifestyle blog, as a beginner, these blogs can be hard to monetize. It can also be bad for SEO and attracting readers. So, a niche is good for a few reasons.
1. HAVING A NICHE KEEPS YOU FOCUSED
When you don’t have a niche and your blog about #allthethings it can be super overwhelming to come up with what to write next.
Honestly, for me even with a niche is hard because I have so many ideas to write about! So I can only imagine what would happen if I opened myself up to other topics. Without a niche, you can find yourself thinking,
Do I share my latest pot pie recipe?
What about my DIY pencil case project?
Or I could write about my latest experience in college?
However, if you have a niche blog about cooking, you always know whatever topic you choose will be about cooking in some way.
2. YOU LOOK LIKE AN EXPERT
When you pick a niche you should choose one that you know a lot about. This will show readers that you’re an expert on your topic.
Picture this, someone (let’s call her Susan) sees your pin on Pinterest for an amazing pot pie recipe, so Susan clicks over to read your blog. Woohoo you have a reader!
And better yet? She loves your pot pie recipe and can’t wait to try it! Now she wants to see what other amazing recipes you have, so she goes to your blog home page.
And… what’s this? You have blog posts about your latest Spring break trip, how to study for finals and the latest DIY craft you came up with. As a matter of fact, you’ve never posted another recipe on your blog after that pot pie one. Bummer!
Susan leaves your blog and likely won’t come back- she might not even try your amazing recipe!
Not so great.
3. HAVING A NICHE IS EASIER TO MONETIZE
Let’s take a look at the last scene again, however, let’s say your niche is cooking. Again, Susan finds your amazing pot pie recipe and clicks over to read it. Yay!
However, this time when she clicks onto your blog home page everything about cooking comes up! Tons of amazing recipes, cooking tips and more! Susan has found the jackpot!
And, on top of that, she finds out you have a cookbook she can buy! If your free content is that great, imagine how awesome your cookbook will be! Sold!
See the difference? And, even if you don’t have a product to sell right off the bat and you are just focused on affiliate marketing for the moment, that’s okay too.
If Susan clicks to your blog and finds that you are recommending other people’s cookbooks or cooking tools to her, she is more likely to buy them (from your link) because she trusts you’re an expert in your topic! It’s a win-win.
P.S If you’re looking to fast-track your way to a great affiliate marketing technique, you need to check out this amazing course by Michelle called Making Sense of Affiliate Marketing. She makes $50,000 a month in affiliate income alone and she shares all her best tips in her course! Check it out here! (I highly recommend it!)
How do you know what blogging niches are profitable?
The cool thing about blogging is you can monetize just about any niche! Of course, there will be some niches that are more profitable than others based on popularity. But, as long as you have a buying audience you can make money!
If you’re interested in how I made money my second-month blogging, I suggest you check out My Second Month Blogging Income Report!
Do you have a blogging niche? What topics do you love to talk about? Let me know in the comments below!