The road to your blogging launch has so many mixed emotions attached to it! Excitement, eagerness, uncertainty, frustration and mostly anticipation for launch day, just to name a few. I know, I’ve been through 3 blog launches now (Yes- three!) and each one has been different because I’ve learned so much!
This blog here- Business Women Thrive, I’d say I was most prepared for. The first blog I started was a health and wellness blog that had just about zero planning to it. I wrote I think, like 2 posts before I ended up quitting?
No time went into planning, I just launched with zero experience and zero research. But, luckily, also zero dollars went into that blog.
My second blog was a craft blog and it definitely went better than the first. I blogged for a year there, and the start-up was more carefully planned.
However, I never made a dime! Minus a few dollars for ads that I wasn’t able to cash out with, it was a business flop. Unfortunately, while I did research about how to blog, I never got the “how to blog for profit” part down.
And since this blog has gone much better, I’ve decided to share my experiences with you!
How to Prepare for a Successful Blog Launch!
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1. Do your research!
When you are a newbie blogger, starting a blog can be a huge learning curve. There’s so much to take in!
Luckily for me, I already had a full year of blogging experience so I wouldn’t consider myself a “newbie blogger”. As in I didn’t have to google “What is a niche” and basic things like that. I would far consider myself from an experienced blogger, however. In the sense that I haven’t made any income yet.
I mostly did research on my niche, looked at other blogs to see what they were doing… figured out what I liked and didn’t like. And of course, I researched how to make a blog profitable this time around.
So, take your time to do your research, take notes, make sure to learn anything and everything that you can!
2. Create a plan!
This is the biggest thing that helped me get prepped for this launch. I planned. A lot. Once you get all of the basic questions out of the way, it’s time to start! You’ll have to start picking your niche, coming up with your why, setting goals and getting organized!
Decide a date for your blog launch. If you don’t set a hard date, and instead wait for everything to be “perfect” – chances are you’ll never actually launch.
The truth is, your blog will never be perfect. We are all our own worst critic. There will always be something you could change, or tweak- forget about it! You’ll likely never be 100% ready to launch when you first start out. So set a (realistic) date and try to get everything ready beforehand.
I took 3 months to get everything ready for launch. Personally, I think that’s a good amount of time. You can learn pretty much everything you need to, get posts ready and start your social media accounts. But, again, I didn’t start this blog as a newbie.
I would recommend not taking any longer than 6 months to launch your blog. The best way you can learn how to blog is to start- you will learn as you go.
3. Decide on your brand
This is an important part of every business. Your brand is what you will be known for.
A brand can cover things like;
-Your writing voice, or “blogging voice”
-Colors and fonts you’ll use throughout your website, logo, photos, and social media accounts
And most important to your brand? YOU!
Whether you know it or not, the biggest part of your brand will be you and your personality.
Of course, you can totally build a brand with a logo and leave your face out of it! But, if you’d like to make your blog more personal, it’s a good idea to have your photo somewhere. Either on your website or social media accounts.
People will connect more when they can attach a face to what they are reading over a logo. But, by all means, if having your face out into the world is too much at first, don’t feel pressured to put yourself out there just yet. But do consider it as an option!
4. Start writing posts
It’s a good idea to have a backlog of posts for your blog. I like to have as many as possible because it relaxing to know you have posts ready in advance!
To prepare for this blog launch, I was writing 1-2 posts a day for the first month. I slowed down a bit once I had other things to focus on but I was not going to be inconsistent with blogging this time around.
Now, while you don’t have to go as crazy as I did, its a good idea to have at least 3-5 posts ready for the day of launch. My goal was to have 10-15 posts up.
This will get rid of the “newbie blogger” look and give people more of a reason to stick around on your site. Plus it will give you tons of content to promote the week of your launch. That way, you’ll instantly have viewers coming to your site.
If you are too excited to launch, and can’t wait till you have 10-15 posts written like me, that’s okay too. However, it’d be a good idea to think about posting more often when you first launch.
5. Start social media accounts
One of the very first things that I did was start social media accounts. Once I decided on a focus, I created social media accounts before my official blog launch for a few reasons.
-To test out my brand/style so I could perfect it
-Get people to know, like and trust me sooner
-Have some fans!
My thought was, if I started to provide value to my followers before I launched, they’d be eager to see what I’d offer once I went live! Plus, the key to blogging success is getting people to know, like and trust you. So if I could do that before I even launched-even better!
6. Launch an email list
If you’ve been researching blogging for any period of time, you’ve probably heard how important it is to have an email list!
When I was working on my last blog, my email list was one of those things that I struggled immensely with. I had a great lead magnet, but after that had nothing of use to send to my subscribers outside of my weekly posts!
This time around, I know a lot more about email lists and what I need to do. I started creating freebies and email courses for people to get involved in, and I created an evergreen newsletter… this time around it felt like I finally got it.
It’s a good idea to get your email list up and running as quickly as possible because this will be the heart of your business when it’s time to start making money! Start collecting those emails as early as possible!
What email service do I recommend?
I’ve tried a few different ones before and they weren’t great until I landed on Converkit. If you’re looking for a great email service provider, I highly recommend checking out Convertkit! It’s worth the investment!
But anyway, I soft-launched my email list to my Facebook group members! Which is another thing I did before I launched my blog! I’m not going to get into launching a Facebook group in this post. Just because I really don’t think it’s necessary for a beginner to try and take on. I only managed it because I wasn’t a beginner!
I wasn’t expecting much when I started my list. What I expected to hear was crickets, but I actually got a few signups! I told them my list wasn’t fully ready yet but I wanted to extend the invite anyway!
I literally had nothing to offer, no freebie or anything.
Members even KNEW my blog wasn’t launched yet and they signed up anyway! It was a bit shocking, to say the least!
I told my new subscribers that I’d be sending them updates on my blog launch and maybe a few tips here and there. But it wouldn’t be anything huge until my blog actually launched- and they were okay with that! I was so excited!
Honestly, there is a ton to learn when it comes to starting a blog. But, it is so much fun at the same time! Just take it one step at a time and absorb as much information as you can in the beginning! Here’s what I recommend you do!
1. Do your research
2. Create a plan
3. Start creating a brand
4. Begin writing and back-logging posts
5. Start social media accounts
6. Launch your email list ASAP!
Hopefully, you learned a little something about what it takes to launch a blog in the right way!
Have you launched your blog yet? What advice do you have for someone just starting out? Let me know in the comments below!
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